Designing for humans, not targets.
Sherry
Keene.
Twenty-six years designing for clarity. Campaigns, brand systems, publications, motion — the work that has to land the first time. The rule that gets it there: design, don't decorate.
Ethos
“Design is thinking made visual.” — Saul Bass
Posters & Infographics
Invisible Disability Awareness
2023 · USAG Stuttgart EEO
Created from an open-ended Disability Awareness Month request, this campaign graphic focuses on how quickly people judge disability by visible cues. The contrast between recognizable disability markers and ordinary-looking figures makes the message clear at a glance: not all disabilities are visible, and people are not defined by the conditions they carry.
01 / 12
I see the system before I see the piece.
The pattern in the rollout, the gap in the brief, the assumption nobody questioned.
Most of what follows started there.
Story in Motion
Some Assembly Required
2026 · A Short Film About Starting Over After 50
A deadpan intro for The 55th Fold, built in the documentary-parody rhythm of Cunk on Life. Written, performed, edited, and produced from concept to final cut, it frames rebuilding after 50 through dry narration, visual irony, and maker-life absurdity.
01 / 03
Leadership sets the direction.
Brand systems hold the line so creative thinking can take risks.
Brand Systems & Campaign Identity
PLTCE Brand System
PLTCE
NATO-facing brand system for the Partner Language Training Center Europe, built from the first unified bifold into a repeatable identity for course covers, partner collateral, and future print materials. The system extended the Marshall Center parent brand into a clearer visual language for language interoperability, institutional standing, and course communication.
01 / 04
The audience isn't a target.
It's a person reading something on a Tuesday at lunch, deciding whether to care.
Digital Experiences
Mission: Venice Web App
Mobile-First Field Guide for Photographers
A live mobile-friendly web app designed to help photographers plan and execute Venice shoots with less friction. Built as the first product in a city-guide series, it combines curated shot locations, interactive maps, timing guidance, composition notes, logistics, and gear planning in one field-ready interface.
01 / 04
Contact
What do old Leica glass, icy snowboard turns, and van brackets have in common?
Pressure, timing, and reading the terrain before it teaches the lesson the hard way. Same brain, different surface. It turns out design direction, snow, vintage glass, and van builds all hate lazy assumptions.
Have a project, a question, or just want to say hello? Send a note — I read every one.
Every system above started as a question someone couldn't answer.
The work is what happened after I found the shape of the problem.